Craig's teaching, research, and societal engagement focuses on the uses of communication and media for creating social change through organizations.
Craig E. Carroll (Ph.D., The University of Texas at Austin) is the founder and executive director of The OCR (Observatory on Corporate Reputation), a research network spun out of the University of North Carolina at Chapel Hill. Dr. Carroll is also Lecturer of Management in the Department of Strategy and Environment at Rice University’s Jones Graduate School of Business and Communications Institute Leader of Marketing and Communications Center at The Conference Board.
Dr. Carroll’s teaching, research, and public engagement focuses on the roles of communication and media for creating social change through organizations. He has taught at leading universities around the world including New York University, University of Southern California, Singapore Management University, IE University in Madrid, and Copenhagen Business School. Carroll is past-chair of the Public Relations division of the International Communication Association. He was named Educator of the Year by PR News in 2008
Craig is originally from Tennessee and lives in New York City.
Craig has published three books on corporate reputation
Communication and Corporate Reputation and the News Media
And the News Media
The SAGE Encyclopedia of
(Sage Publications, 2016)
With Prof. Roderick Hart of the University of Texas at Austin, he is the co-author of DICTION 7.1, a computer-aided text analysis program that grades texts for rhetorical influence strategies.
Work and Activity
Craig has taught in global business and communication programs at the undergraduate, graduate, and executive-level. Including Rice University, New York University, Singapore Management University, IE University, Copenhagen Business School, and Università della Svizzera italiana. His courses include:
– Business and the News Media
– Corporate Reputation Building
– Corporate Communication Research Methods
– Corporate Social Responsibility
– Issues Management
Craig is actively involved in research in global corporate affairs, media, and communication. His main project concerns how media and communication can be used intentionally to create organizational and social change. His interests include:
-Corporate Reputation (defining, measuring, monitoring, change, value)
-Corporate Social Responsibility (engagement, reporting, transparency, governance)
-Research (design, analysis, reporting, analytics, intelligence, scenario planning)
Teams call Craig when they need help with:
– Gaining support from the C-Suite and board
– Developing business cases for investing in communications and ESG
– Designing for managing geographically-dispersed teams
– Managing expectations and outcomes when working with external agencies
– Creating actionable insights out of data
– Assessing reputational risk and damage