The SAGE Encyclopedia of Corporate Reputation
About the Book
What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries…
Key features:
- 300 signed entries organized A-to-Z in 2 volumes (print or electronic)
- Entries include Cross-References and Further Readings
- Thematic “Reader’s Guide” groups related entries by broad areas
- Chronology of the field’s development
- Resource Guide: classic books, key journals, associations, websites, degree programs
- General Bibliography with visual discipline maps
- Comprehensive Index (electronic version integrates Reader’s Guide + Cross-References)
Endorsements
“The encyclopedia is a comprehensive introduction to topics of corporate reputation for readers including students in management, marketing, organisational and corporate communications, lay audiences, practitioners and even PhD-level academics.”
— Oxford University Centre for Corporate Reputation
“No other source offers a more comprehensive, 360-degree overview of corporate reputation..a valuable resource.”
— Tina McCorkindale, Ph.D., President & CEO, Institute for Public Relations
“A landmark publication.”
— James O’Rourke, IV, Ph.D., Mendoza College of Business, University of Notre Dame
“Reputation has moved to the top of the list for CEOs and boards. This compendium will be invaluable resource for everyone that needs to manage it.”
— Daniel Diermeier, Ph.D., Provost, University of Chicago
Two Volumes
1048 pages
Jun, 2016
First Edition
“The SAGE Encyclopedia of Corporate Reputation is a valuable and comprehensive new resource in the understanding of what has become a vast field of study”
Oxford University Centre for
Corporate Reputation
“This two-volume work is an appropriate resource for specialists as well as non-experts across an array of industries…Well-organized and conceived. Suited for libraries of all types that support business programs or serve business communities.”
Choice – The premier source for reviews of academic books in higher education
“No other source offers a more comprehensive, 360-degree overview of corporate reputation..a valuable resource.”
Tina McCorkindale, Ph.D.
President & CEO, Institute for Public Relations University
“Reputation has moved to the top of the list for CEOs and boards. This compendium will be invaluable resource for everyone that needs to manage it.”
Daniel Diermeier, Ph.D.
Chancellor, Vanderbilt University
Author of Reputation Rules
The SAGE Encyclopedia of Corporate Reputation sets out to provide the most complete and exhaustive of what research and theory has to say about corporate reputation, from a 360-review.
— Craig E. Carroll, Ph.D., Editor
Dr. Craig Carroll is the Executive Director of the Observatory on Corporate Reputation, a research think tank devoted to the corporate communications and corporate affairs function. He is also Lecturer of Management in the Jones Graduate School of Business at Rice University and Communications Institute Leader at The Conference Board.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem
accusantium doloremque laudantium, totam rem.
February 18, 2020 @Paris / France
February 18, 2020 @London / England
February 18, 2020 @Madrid / Italy
The leading research compendiums on corporate reputation tied to communication and media, worldwide
Communications; Strategy; Social Science; Research
Business; Research; Social Science; Globalization